Always Include your Contact Information

In today’s competitive environment, it is very important to make it very easy for customers to interact with your business.  One small and free way to do this is to ALWAYS include all your contact information on everything your customer receives from you.

For instance, if you send them a renewal notice for a service, don’t assume they’ll always save the return envelope provided. Make sure your complete mailing address is on every document you send. Your phone # and website should also be on every single document (and very page of the document). Don’t assume your customers will save all the information. I can’t begin to tell you how many times I’ve miss placed the final page of something, only to find out that now I don’t have all the information needed to submit the form etc.

This is true for any direct mail piece- renewals, invoices, promotional letters- anything!!!! It is also true for  advertisement, press releases, websites (phone #’s should be easily found on every single page of the website).  Historically, people used to insert pre-printed business stationery with this information already on every page, ensuring that this information was always there.  With the advent of word processing, now people are often creating their own documents, and often forgetting this information.  It is probably easiest to create a template of your contact information including your company logo, address, phone #’s, fax #’s, and website. Require all your staff to ensure that all this information is on any document that leaves your facility.


~ by Shannon Group on December 21, 2009.

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